The Skin-Firming Secret the Kardashians Are Obsessed With Just Landed in Calgary

A woman receiving sofwave treatment at PHI Medical Aesthetics

If you keep up with celebrity skincare trends, you already know that the Kardashians have access to literally every aesthetic treatment on the planet. So, when they publicly rave about a specific device, the beauty world pays attention.

Recently, Kim and Khloé Kardashian have been all over social media talking about their obsession with a skin-firming treatment called Sofwave™. Kim went as far as calling it her "new best friend," saying to her followers, "This is my third time doing Sofwave™, and I think it's one of the only lasers that works for firming!"

Khloé jumped on the bandwagon too, noting that she loves treating her face and body with it because "it doesn't break or damage the skin, there's no downtime... It's going to be repairing your collagen for the next six to 12 months."

We're always hunting for the best, most effective technologies to bring to our patients here in Calgary. That's why we couldn't be more excited to announce that Sofwave™ has officially arrived at PHI Medical Aesthetics!

Here's everything you need to know about the treatment everyone is talking about.

Wait, is it a laser?

Even though Kim affectionately called it a laser on her Instagram stories, Sofwave™ is actually powered by next-generation ultrasound energy.

Older skin-tightening technologies sometimes carried risks of fat loss or required days of hiding out at home to heal. Sofwave™ is completely different. It uses advanced SUPERB™ (Synchronous Ultrasound Parallel Beam) technology to safely bypass the surface of your skin, delivering precise heat directly into the mid-dermis.

This targeted heat acts like a wake-up call for your skin cells. It triggers your body’s natural healing response, encouraging it to produce fresh collagen and elastin. The result? A smoother, firmer, and more refreshed appearance without ever going under the knife or dealing with needles.

What can Sofwave™ do for my skin?

Because it works by supporting your body's own collagen and elastin production, the results look incredibly natural. We love using Sofwave™ to target:

  • The appearance of mild to moderate skin laxity on the face, neck, chest, abdomen, arms, and thighs

    Fine lines and wrinkles

  • Loss of firmness along the jawline (hello, snatched profile!)

  • Early signs of aging in the neck

  • Laxity in the submental area (that stubborn spot right under the chin)

  • Acne scars

Plus, because it relies on ultrasound waves rather than light or lasers, Sofwave™ is completely safe for all skin tones and types, including sensitive skin.

The Best Part: Little to No Downtime

We know our patients lead incredibly busy lives, and nobody has time for a long, uncomfortable recovery. The biggest reason celebs (and our clinicians) love Sofwave™ is the fast recovery profile.

A typical session only takes about 30 to 45 minutes, depending on the treatment area. (A full face and neck treatment may take up to an hour, for example.) You might feel a warm sensation during the treatment, but a cooling pulse is delivered immediately before and after each ultrasound pulse to protect the epidermis and enhance your comfort.

Afterward? There is little to no downtime. You can pop into the clinic, get your treatment, and head right back to your daily routine with a healthy, immediate glow.

The real magic happens over the following weeks. The increased production in collagen and elastin can improve skin laxity, fine lines, wrinkles, and acne scars. Full results are typically visible around the 12-week mark.

Confidence Shouldn't Wait (And Now, It Doesn't Have To)

We believe that investing in your skin health is one of the best investments you can make. To make treatments like Sofwave™ as accessible as possible, we’re thrilled to offer flexible, stress-free payment plans through our partnership with Beautifi!

You can now enjoy 0% interest financing for 12 months on qualifying treatments of $2,000 or more. This means you can start your skin health journey right away and break your treatment plan into equal, manageable monthly payments.

Ready to see what the hype is all about? Book your complimentary assessment today!

Fine Print: 0% interest financing is offered through Beautifi as a promotional plan subject to credit approval, available to Canadian residents on approved credit for amounts of $2,000 or more. Excludes surgical procedures and the purchase of gift cards. If not paid in full by the end of the promotional period, standard APR will apply to the remaining balance. Loans are repaid in equal installments. Additional fees may apply. Full terms and conditions will be disclosed in your Beautifi loan agreement.

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